Barry Mandel, Marketing Director for Schaefer and Strohminger, announced that he will be leaving his position of 4 years to join Cactus Sky Communications, Inc. as the Director of the New Search Engine Marketing (SEM) Division of the company.
"We are very excited about Barry joining our team, search engine marketing is an important component of your eMarketing strategy and our clients have been asking for assistance in this area. We are proud to now be able to offer them an additional solution that will help them grow their business" said Peter Martin President of Cactus Sky.

Mandel, a former US Health Senior Executive, was originally brought to Schaefer and Strohminger's to lead their Marketing and Internet Departments. Over the last 4 years, Barry has nearly tripled the company's Internet sales from 18% to approximately 50% of Schafer and Strohminger's business.

"You know what they say, you're really only one click away from your competitor," explains Mandel, "and because of this, there is an incredible opportunity for savvy business owners, doctors, lawyers, physical therapists, dentists, basically anyone who is looking to increase his or her client base, to take advantage of the marketing power the Internet holds."

That's where Search Engine Marketing comes into play. Search Engine Marketing is made up of various components the primary ones are: Search Engine Optimization, Pay Per Click Advertising, and Analytics. Since SEM is a relatively new marketing discipline, businesses and professionals who adopt these practices early will have a distinct competitive edge over their competition.

Anyone doing a Google search, about 80% of the people on the net, will only pay attention to the first few Search Engine Results Pages (SERPs) to find what they are looking for. And if your business is not listed there, your competitors will be. In general, organizations today don't place enough importance on SEM when designing their websites. And, in not doing so, they end up with the tail wagging the dog.

Traditional forms of advertising like television, radio, and newspapers are mostly intrusive in nature, interrupting what one is doing in hopes of getting one's attention long enough to entice action. The Web takes a different approach. People use the Internet to actively seek out your business's products and services by simply using common search terms that outline their needs. There are several tools available for one to get an in-depth understanding of how many searches are made each day, on what product, in what geographic area, even at what time of day.

"The old adage, 'location, location, location' has certainly taken on new meaning," muses Mandel, "but it still holds tremendous relevancy when it comes to Internet sales and marketing efforts. Businesses are vying for the top spots, and those who fully embrace SEM will be the eventual victors."