Your subject line determines whether your subscriber opens your email, deletes it, or even mistakenly reports it as spam. While the volume of email increases, more recipients are using the subject lines of the emails they receive as their gatekeeper.

How to Push your Email Campaigns from Received to Read Status
Your subscriber has to decide whether or not they want to open your company’s email or delete it based on several factors; including the quantity of email they’ve received, the importance of other competing messages, and their own personal or professional time constraints. This entire mental process takes, on average, about a half second. But an effective subject line can push your message from received to opened status just as quickly.

We’ve identified key elements in subject lines that can improve email marketing campaign success regardless of your industry or niche.

Communicate Your Purpose: Your subject line should clearly and effectively convey the content and purpose of your message.
Keep It Short: The ideal length is six words or less. To shorten your subject line, try to integrate colons and other punctuation to separate your thoughts.

Incorporate Your Company Name: By including your company name in your subject line, you promote and reinforce your brand and increase credibility.

Use Popular Keywords: Integrate popular keywords in your subject lines to validate your message.

Be Honest: Develop a subject line that truthfully reflects your email body content.

Personalization: When you personalize the subject line with the recipient’s name, you measurably increase open rate.

Include an Offer: Like any other ad campaign, email marketing success soars when you provide a discount or offer in the subject line.

Test Client Compatibility: Before you send your email campaign, test design compatibility across various email clients – from AOL to Hotmail and Outlook.

The Importance of Subject Line Testing
A/B subject line split testing is one of the smartest and easiest techniques marketers can use to accelerate response. To split test your campaign, extract 20 percent of your list as a test group (works best with a list of 1,000+ recipients, but you can still get useful feedback with smaller lists). Then split this sub-group into two: Group A and Group B. Send a test campaign using two unique subject lines to each group. Then, within just three hours, you should have enough data compiled to analyze results and determine which headline reaped the greatest response.

When marketers test and tune their email subject lines, they improve response 41.4 percent on average. Cactus Sky provides powerful, real-time analytic reports and data mining tools to make testing easy and automated.

Conclusion
Email marketing subject lines are arguably the most important part of your entire campaign. Why? If your email was not opened or read, your efforts were wasted, your message was not heard, and your products were not sold.

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