Simply the best way to maintain a close relationship and contact with your customers!
Become "top of mind" when service, parts, body shop or a new vehicle is needed!
The DealersEdge Circle of eLearning
Email Marketing Plan for Service & Parts
Emloying your email lists to build long-lasting customer relationships!
Using those growing email lists just has to go beyond
sending seasonal coupons. How can you use these email lists in a
non-intrusive manner to make sure that you always remain "top of mind"
- the first thing they think of when automotive needs arise!
Email marketing pro, Peter Martin of Cactus Sky Communications lays out
an email marketing plan for the dealership service department.
They are your customers - do all you can to maintain that relationship throughout the vehicle's life cycle! Learn how...
Peter Martin gives you a step-by-step plan on how to make the most from your customer email database.
A message from Peter Martin... "Consumers are holding on
to their cars longer, and as noted in Fortune Magazine, more Americans
are repairing their own vehicles, which is driving the growth of auto
supply stores and independent service repair shops. The Service
business will continue to be a driving force for the auto industry over
the next few years. One challenge for dealers is the fact that the
average Dealership is continues to service less than 40% of their
customers, meaning over 60% of dealerships' customers are "Inactive"
service customers.
eMail Marketing is a powerful and cost effective way to retain your
customers, and bring back the service "defectors" into the dealership.
An effective targeted email program can help you re-connect, promote
and interact with all of your customers in a way that can create trust
and a relationship. This is a time when you cannot afford to lose even
one customer; this seminar will help you get started."
Why email is such an effective channel for maintaining a close relationship with your customers.
How to build a customer and prospect e-mail database.
What is email appending? How to improve in-dealership e-mail collection.
How to develop lists of prospects that you didn't know you had.
Now that you've built your list or already have a list. How do you get started?
How to develop a good email message and elements of an effective message that will be welcomed by the customer.
How
to incorporate e-mail marketing into the service department's ongoing,
existing marketing efforts (like direct mail and service retention
campaigns).
How to use eMail for cost-effective customer RE-Activation.
Is "overlap" an issue with email and other forms of advertising?
How the dealership website is critical to a successful email marketing program.
Best days and times for sending your e-mail marketing campaigns.
Online services to help you manage your email marketing campaign.
Benefits of using automated email sending systems.
This training program and handouts will cost you $298 as a non-member.
To order right now,
online, just click the link below -- or call 800-321-5312 -- from
outside the U.S. and Canada, call 609-879-4456 -- ask for Member
Services.
IRON-CLAD GUARANTEE:
As always, DealersEdge programs are fully guaranteed. If you order
this WebCast and on the off chance you are not fully satisfied - just
let us know and you will receive a full and unconditional refund - No
questions asked! But we are certain that you will be more than satisfied with this presentation.
DealersEdge, 10 West 7th Street, PO Box 606, Barnegat Light, NJ 08006 q Phone & Fax: 800-321-5312 or 609-879-4456
