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Most dealerships web sites are static site and in need of updating and improved functionality. Developing the online relationship is critical for success in online marketing and having a user-friendly web site provides an opportunity to foster a positive relationship with the prospect. The belief that you have to lose money to sell vehicles via the web is false. The secret is responding quickly to inquiries and providing information to the prospect rather than pressuring them into coming into the dealership.
One of the key ingredients is having a web site that allows the visitor to shop and gather information in the comfort of their own home or office. The web sites we develop are designed with embedded flash and narration to provide the user a fun and interactive experience. The key features of the site revolve around providing the visitor the information they are looking for along with the ability to communicate easily and efficiently with the dealership once they are ready. Vehicle configurations will provide the visitor the opportunity to view an online demonstration of the vehicle and build the vehicle to their specifications.
Many new and interactive technologies will be incorporated to make it more interactive and allowing it to stand out from other dealer sites. Many dealers make the mistake of utilizing generic "one off" web sites which may be inexpensive but do not provide any qualities that differentiate them from other dealership sites. This is one reason why price is often used as a tool to sell cars on the web. By providing what the consumer wants - i.e. "the ability to gather information and shop"
- you can sell vehicles without giving them away.
Our web sites are CUSTOM and include actual pictures of the dealership and the graphics mirror your positioning in the market place. The sites include:
- Inventory - New and Pre-Owned
- Financing - Online Secure Credit Application
- Maps and Directions
- Coupon and Specials
- Parts and Service
- Dealer Quick Quote
- Web Statistics
Used Car Inventory Management:
There are a number of companies that will come to the dealership and take the photos and provide uplinks to them for posting to the web. We will work with you to select a vendor and coordate the posting of the inventory to the web.
Driving customers from the web to the dealership:
Our sites are designed using the AOL principal - Few Clicks and easy navigation. When we build a site having clear and easy instructions on how to get to the dealership is a critical component.
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