President understands the power of email

Peter Martin — Sat, 31 Mar 2012 15:39:22 +0000

As much as I do not like Barack I have to compliment him and his team on their Online marketing. Today he sent me an email today asking me for a donation.

It was from him personally and signed by him. It was short and simple and had a link to a page with his picture thanking me and of course it had a place for my credit card.

Online marketing won him the last election and he and his team have a HUGE advantages over the Republicans.

Email marketing works very well when done properly.

Automotive News Article

Peter Martin — Fri, 30 Mar 2012 18:55:25 +0000

Internet leads are crucial to every dealership’s sales success, but a new study shows that most dealerships still drop the ball when contacted online by shoppers.

The survey was conducted by mystery-shopping consultant Pied Piper of Monterey, Calif. The consultancy submitted Internet inquiries to 4,331 dealerships nationwide representing all major brands. The inquiries included specific questions to verify whether the answer was from a person or an automated responder.

http://www.potofgoldprogram.com/internet-leads-many-dealers-still-drop-the-ball.php

NADA Marketing Tips Social

alphonse — Mon, 23 Jan 2012 18:21:59 +0000

NADA Convention & Expo
Las Vegas, Nevada
February 3-6, 2012

To effectively promote your “Booth” at the NADA Expo to your clients, contacts and leads please use a combination of the following Social Media Tools:

A. Facebook Business Account ~~ If you have a “Facebook Fan” page, please send postings to all of your “Fans” attending the Expo advising them that you are an Exhibitor and where your Booth will be located.

B. Facebook Personal Account ~~ Please send postings to your “Friends”.

C. Twitter ~~ Have a Twitter Account? Again, send postings telling folks you will be an Exhibitor and where your booth will be. (Limited to 142 characters)

D. LinkedIn Posts ~~ Make sure you share updates! Most Dealers actively use LinkedIn so be sure to post your info on this popular site.

Some Sample Postings Include:

NADA Expo….Come stop by and see us. We will be in Booth # __. Looking forward to it!
COME SEE US….At the NADA Expo, Booth __ . Great new product info to share with you.
Come say “HI” at the Expo. We have dynamite new info to tell you about. Booth _____. Look for us!
NADA Expo…We are waiting for you! Stop on by “Booth __” to see us.
Service, Sales, Ideas Galore….Don’t miss out!! Come visit us at, Booth _____!

E. Make a Facebook Event – Simply Follow Steps Below

Log in to “Facebook” home page
Select “My Events” from the navigation menu
Hit the “Create Event” button
Fill in all the details about the “Expo”
Choose the level of access i.e. open, closed
Click “Create Event” to complete
Invite Guests
Congrats!!….You have just created your “Event”

F. Email Blasts – “Sample Letter” to Send to your Email Contacts

Dear xxxx,

Greetings!! Just a quick note to let you know that we will be exhibiting at the NADA Convention and Expo in Vegas next week.

(Content specific to exhibitor……)

We are looking forward to a great event and look forward to seeing you. Please be sure to drop by “Booth xx”!!

Best, xxxxxx (Exhibitor Name)

Data capture page comparison

Peter Martin — Thu, 01 Dec 2011 22:14:39 +0000

This is a great case study relative to the importance of “Clean” data capture forms. One of our clients is hosting a webinar and when we looked at the initial data capture form and the history with previous campaigns we determined that it just would not convert so we took the initiative to build a new form for the campaign.
In the first leg of the campaign we have already had a number of people fill out the form and register. Please take a look at the forms so that you can see some best practices.

The latest campaign

http://www.expansionemail.com/clients/proactivedealer/2011/new/BDC-online-111411d.html

The clients form:

http://www.bdcexperts.com/bdc-boot-camp/

Our Form:

http://www.expansionemail.com/clients/proactivedealer/2011/new/bdc-registration.php

How important is your website?

Peter Martin — Thu, 01 Dec 2011 15:36:03 +0000

Today having a good, professional website is critical for you companies success. The internet is now the first place go to shop and do research and if they land on your site (that is if they can even find it) and it is old, out dated and boring they are “gone in 60 seconds” ( actually 5 seconds )

Our website design packages promote your brand, communicate your intentions, and guides your visitors through the lead/sales cycle. We offer:

✓ Award winning design is branded to your specifications
✓ Websites that generate leads and provide that ‘it” factor
✓ SEO practices built into the web development

Learn More

Call us today for a free review 941.756.1932

http://www.cactussky.com/csweb/web-design/

If money is a problem, we offer interest free financing.

If money is a problem, we offer interst free finaincing.

Our December advertising

Peter Martin — Thu, 01 Dec 2011 15:24:13 +0000

Our company practices what we preach, our growth has come from email marketing and this is an example of what we are using to market one of our new products.

Check out the Pot of Gold

http://www.potofgoldprogram.com/2011/110411/POG-110411c.html

Liberty Case Study

Peter Martin — Wed, 30 Nov 2011 21:51:02 +0000

Case Study: Liberty AutoCity CRM Leads

Total emails sent out; 14,766 | 95% delivered
9.25% Opened: 1,295 | 8.06% read
18% click through rate: 234 clicks
160 clicked thru to view inventory
45 visited service coupons

It is harder than ever to deliver a mass email campaign and if your service provider cannot give you a report showing your delivery rate and your results are poor there is a good correlation between the poor delivery and bad results.

Spam warning

Peter Martin — Tue, 29 Nov 2011 20:01:34 +0000

With the holidays many spammers are sending out emails promoting free gift cards. In life nothing is free, something that you should teach your children. To prove my point I signed up for a outback Steak House by one get one free dinner special and was automatically added to a Victoria Secret spam campaign. When I tried to un subscribe I followed the link in the email

To Stop Further Correspondence please visit here

which then required me to give my email address and as expected it started yet another spam campaign.

I then went to Victoria Secret to let them know about what was happening and you can see how wide spread the problem is if they are posting the following warning on their site:

From their website:
Fraudulent EmailChain letters and other types of e-mail that promise free products or gift certificates from Victoria’s Secret are not legitimate. Victoria’s Secret is not in any way behind the creation or distribution of these messages. If you receive this type of message, please delete it immediately and do not forward it to others. We apologize for any inconvenience you may experience as a result of these fraudulent solicitations.

My recomendation is, do not sign up for free offers, if it is too good to be true is usually is.

Peter
.

Holiday Messaging A must today..

Peter Martin — Fri, 25 Nov 2011 16:58:32 +0000

Did you forget to send your customers and prospects a Happy Thanksgiving message? Big mistake. Today, loyalty is so hard to find and your customers are being pursued by your competition on a daily basis. What is keeping them loyal to you, is it your great customer service? Probably not, right now most companies have cut staff back and customer service is suffering.

Email is the best and least expensive way to keep in touch with your prospects and customers.

Here is an example for you to look at. SEE SAMPLE

http://www.cactussky.com/csmailers/112311/happy-thanksgiving.html

There is still time to get your message ready for Christmas.

If you need help please contact us 941.756.1932

Forgive

Peter Martin — Fri, 25 Nov 2011 16:18:43 +0000

Forgive
We must forgive those who hurt us. The reason is simple: Bitterness and unforgiveness are claws that set their hooks deep in our hearts; they are chains that keep us held captive to the wounds and the messages of those wounds. Until you forgive, you remain their prisoner. Paul warns us that unforgiveness and bitterness can wreck our lives and the lives of others (Eph. 4:31; Heb. 12:15). We have to let them go.

Forgive as Christ has forgiven you. (Col 3:13)

Now – listen carefully. Forgiveness is a choice. It is not a feeling – don’t try and feel forgiving. It is an act of the will. “Don’t wait to forgive until you feel like forgiving,” wrote Neil Anderson. “You will never get there. Feelings take time to heal after the choice to forgive is made . . .” We allow God to bring the hurt up from our past, for “if your forgiveness doesn’t visit the emotional core of your life, it will be incomplete.” We acknowledge that it hurt, that it mattered, and we choose to extend forgiveness to our father, our mother, those who hurt us. This is not saying, “It didn’t really matter”; it is not saying, “I probably deserved part of it anyway.” Forgiveness says, “It was wrong. Very wrong. It mattered, hurt me deeply. And I release you. I give you to God.”

It might help to remember that those who hurt you were also deeply wounded themselves. They were broken hearts, broken when they were young, and they fell captive to the Enemy. They were in fact pawns in his hands. This doesn’t absolve them of the choices they made, the things they did. It just helps us to let them go – to realize that they were shattered souls themselves, used by our true Enemy in his war against femininity.