Case Study: Liberty AutoCity CRM Leads

Total emails sent out; 14,766 | 95% delivered
9.25% Opened: 1,295 | 8.06% read
18% click through rate: 234 clicks
160 clicked thru to view inventory
45 visited service coupons

It is harder than ever to deliver a mass email campaign and if your service provider cannot give you a report showing your delivery rate and your results are poor there is a good correlation between the poor delivery and bad results.