When you are using email as a marketing tool you have the ability to actually send a mini website out.

One of the great benefits is that the person who receives it can immediately take action. For example if there is a link to look at coupons you can take them directly to the coupons.

This is an example of a great email or mini email website, be sure to click on the coupon link to better understand my point.

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http://www.expansionemail.com/clients/stewartcadillac/110711/SC-110711c.html