Bi-Monthly eMail marketing program for Auto Dealers
We recommend communication with customers and prospects by eMail at least twice a month. We have developed the Bi-Monthly eMail program in which an eMail is sent at the beginning of the month focusing on service (including virtual coupons with links back to your dealership's web site). A second eMail is sent in the 3rd week of the month focusing on end-of-month sales and highlighting used vehicles.
In each eMail, we include various links, so that we can measure "click through" rates. The clicks allow us to capture eMail addresses, while also allowing us to see what your prospects and customers are interested in, so we can deliver more pertinent information to them.
Sample Sales eMail:
Sample Service eMail:
Click through to coupons: