Today because of the present economic situation more and more people are turning to the web to get pre approved for a new vehicle. Not only is it faster and easier than coming into your dealership it provides them the ability to avoid the Embarrassment of being turned down. Rejection is one of people's greatest fears and that is why today more people are going online and attempting to get pre approved prior to ever stepping on the lot.
If you attended our Seminar at NADA in 2008 we introduced you to the NEW sub prime customer, he is your neighbor, best friend and co worker. The economy has created a new customer, one who at one time had good credit and today he has some credit blemishes that are preventing him from getting a car loan. So to avoid the embarrassment he is turning to the web to attempt to get credit.
If you site does not provide an easy to use credit application, you are loosing an opportunity to sell a car. Most dealer credit applications look like the one below.
If you would like to see what the Top Dealers in the nation are using click here.