2008 NADA PowerPoint Presentation

According to recent studies almost 70% of the adult population has had a credit blemish that is adversely affecting their ability to secure credit. If a dealership can provide customers with a non-embarrassing, non-confrontational, approach to automobile financing they can dramatically increase their sale and profitability and build a customer for life.

There are 2 different marketing approaches that will be covered in this seminar. The first approach is will be for the dealer that wants to pursue this segment of the market on a limited “anonymous basis” because they do not want their dealership to be known as a "stip house". The second marketing approach that will be reviewed is “aggressive” approach which is for a dealership that has the inventory, staff and lenders in place that can handle selling 30 or more sub prime deals a month.