The most important component of any successful eMarketing initiative is to build the customer database. Unfortunately, most businesses have very few of their customer eMail Addresses. The first thing that must be done is to eMail Match the entire customer database. This process matches the existing customer's physical address to an active opt-in eMail address.

Typically we can return between 10 and 30% primary matches. And with Cactus Sky, you only pay for the valid eMail addresses we return to you.

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Sending an eMail is not only less expensive than traditional direct mail, it is the "preferred" method of communication in today's busy marketplace.

"On a typical workday, it is estimated that over 60% of business users check their email six or more times a day."

"On average, business users spend nearly an hour per day managing their email accounts."

If you are looking to transition from traditional advertising: TV, Radio, Newspaper and direct mail, to a more cost effective medium, eMail is the logical choice.

Why is eMail Marketing more powerful?

• You can establish online relationships with your customers, providing greater customer retention and increased sales.
• It is a trackable form of marketing, providing the opportunity to maximize your ROI (Return on Investment).
• By linking your website to your eMail contact, you dramatically increase traffic to your website.

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Google Accounted for 90% of all US Search Growth in 2008. More importantly 79% of people do not go past the first page to find what they are looking for. If you are not listed on page one of Google as either a Free Listing or a Paid Listing you are missing business. With a carefully designed Pay Per Click campaign we can start generating leads for your company within 24 hours. By optimizing your website, it's possible to achieve outstanding FREE rankings and results in the search engines as well.

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The world of Advertising and Marketing has changed FOREVER. What worked in the past does not work now; the game has changed, and it is time to throw out the Old Marketing Playbook.

How are you going to reach your customers in 2009? Newspaper? TV? Radio? Direct Mail? Cold Calls? Are you going to build a new web site and hope they come? Even Warren Buffet recognized the need for a change.

eMail Marketing is the Future of Advertising. Your customers and prospects are online, and as you know, eMail is the preferred method of communication as it allows people to maintain control and respond when they have time. The target market is getting smaller every day; you need to have a strong and effective offense, and more important, an even stronger defense that will keep your company and products top of mind.

The cheapest was to reach a gazillion people... instantly! You can deliver high impact eMail right into your recipient's inbox. Select from Thousands of opt in email customers around your business and target them by zip code, age and gender. You can build your prospect list with a few clicks of the mouse. This innovative, new communications medium can deliver your web site directly into a recipient's inbox.

Leap ahead of the advertising clutter! Use Direct eMail to deliver dynamic, eye catching and interactive graphics that command attention. Your direct eMail can be custom designed to support your existing brand and marketing initiatives and functions as an interface to your website providing increased web traffic.

Looking to increase traffic to your web site? Direct eMail Delivers. Unlike Search Engine Marketing (SEO) that PULLS people to your web site, Direct eMail pushes Targeted prospects to your site by delivering your message and your web site directly to them.