The most important component of any successful eMarketing initiative is to build the customer database. Unfortunately, most businesses have very few of their customer eMail Addresses. The first thing that must be done is to eMail Match the entire customer database. This process matches the existing customer's physical address to an active opt-in eMail address.
Typically we can return between 10 and 30% primary matches. And with Cactus Sky, you only pay for the valid eMail addresses we return to you.
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Sending an eMail is not only less expensive than traditional direct mail, it is the "preferred" method of communication in today's busy marketplace.
"On a typical workday, it is estimated that over 60% of business users check their email six or more times a day."
"On average, business users spend nearly an hour per day managing their email accounts."
If you are looking to transition from traditional advertising: TV, Radio, Newspaper and direct mail, to a more cost effective medium, eMail is the logical choice.
Why is eMail Marketing more powerful?
- You can establish online relationships with your customers, providing greater customer retention and increased sales.
- It is a trackable form of marketing, providing the opportunity to maximize your ROI (Return on Investment).
- By linking your website to your eMail contact, you dramatically increase traffic to your website.
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Google Accounted for 90% of all US Search Growth in 2008. More importantly 79% of people do not go past the first page to find what they are looking for. If you are not listed on page one of Google as either a Free Listing or a Paid Listing you are missing business. With a carefully designed Pay Per Click campaign we can start generating leads for your company within 24 hours. By optimizing your website, it's possible to achieve outstanding FREE rankings and results in the search engines as well.
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The world of Advertising and Marketing has changed FOREVER. What worked in the past does not work now; the game has changed, and it is time to throw out the Old Marketing Playbook.
How are you going to reach your customers in 2009? Newspaper? TV? Radio? Direct Mail? Cold Calls? Are you going to build a new web site and hope they come? Even Warren Buffet recognized the need for a change.
eMail Marketing is the Future of Advertising. Your customers and prospects are online, and as you know, eMail is the preferred method of communication as it allows people to maintain control and respond when they have time. The target market is getting smaller every day; you need to have a strong and effective offense, and more important, an even stronger defense that will keep your company and products top of mind.
Most web sites are static and in need of updating and improved functionality. Developing the online relationship is critical for success in online marketing and having a user-friendly web site provides an opportunity to foster a positive conversation with the prospect.
One of the key ingredients to successful eMail Marketing is having a web site that allows the visitor to shop and gather information in the comfort of their own home or office. The goal of eMail Marketing is to drive traffic to your web site and develop an online relationship.
The key features of the site revolve around providing the visitor the information they are looking for along with the ability to communicate easily and effectively with you once they are ready. Many people make the mistake of utilizing generic "one off" web sites which may be inexpensive but do not provide any qualities that differentiate them from other businesses.
Our web sites are CUSTOM and include actual pictures of the business and the graphics mirror your positioning in the market place. The goal will be to provide your business with a virtual presence that will help develop an online relationship. The building of this online relationship is the paramount concern and our experience provides us with the unparalleled ability to deliver.
