| Lectures & Public Speaking |
Contact Us:
941.907.4132 /phone
941.929.2937 /fax
6371 Business Blvd.
Suite 108
Sarasota, FL 34240 |
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2010 Digital Dealer Convention
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Peter Martin reprised his presentation at the 2010 NADA Conventionas a featured speaker at the 8th Digital Dealer Conference & Exposition. His topic "How to Deliver eMail in a Spam Filtered World" was very well received in light of all the challenges online marketers are facing.
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2010 NADA
Convention
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Peter Martin was a featured speaker at the 2010 NADA Convention. His topic "How to Deliver eMail in a Spam Filtered World" was very well received in light of all the challenges online marketer are facing.
Many marketers engaged in email marketing do not realize how their online reputation affects their deliverability and the resulting negative impact on the return on their marketing investment (ROI). This seminar discussed many of the requirements needed for better delivery of mass email campaigns.
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2009 NADA
Convention
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At last year's (2009) NADA convention, Peter Martin and Irish Carroll were featured speakers. Their topic "How to convert "Lost Opportunities" and Increase Closing Ratios of Online Leads." was very well attended.
Research shows that 55% of the online leads a dealership receives actually purchase a car. Unfortunately, only 10% of those lead purchase from the dealership that received the lead. The 90% remaining represent a "lost opportunity" to the dealership.
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2008 NADA
Convention
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How to Utilize eMail to Drive Traffic and Sales IC. At the 2008 NADA Convention, Peter Martin and Mike Chumney spoke about "How to Effectively Capture the Sub Prime Customer." This was a powerful seminar and was repeated several times throughout 2008 on the NADA Online Webinar Series.
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2008 NIADA
Convention
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Peter Martin was a featured speaker. His topic was the "Key Principals of eMail Marketing in this Competitive Market."
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