| Online Communications Tips |
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- Make your copy conversational. Connect directly with your potential customers by writing copy in a conversational tone, as if you were talking to a friend. It enables your message to be easily understood.
- Use bulleted lists. Long paragraphs are hard for people to read and will tire their eyes. Use bulleted lists to promote your products and services, as well as your site's features and benefits. These lists will stand out as your prospects move through your site.
- Limit the number of words per page. Each page of your Web site should be limited to 350 words. A wordy Web page can overwhelm customers and best prospects and cause them to quickly leave your site. So instead of being "copy heavy," try to be "quality heavy."
- Create a more interesting read. Ask yourself the following questions about your Web site: Does the copy grab you? Is it interesting and informative? Is there variety in the copy layout? If the answer to any of these questions is no, then you need to edit the copy and create a more engaging read for your visitors.
- Use headings and subheads. They break up the page, much like bulleted lists do, and are a great tool to get visitors to zero-in on specific information.
- Ask for the sale. Make sure that your Web copy includes specific calls to action that compel your visitors to take the next step in the buying process. Are the words "Order Now" next to your product description? Is the phrase "Click here to get your free newsletter" visible anywhere? Add these calls to action to motivate your visitors.
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