How do you drive traffic to your web site and build your prospect database? So what is the best way to drive traffic to your site?
You BRIBE them!
Yes, you bribe them. You give consumers an extra reason to visit your web page instead of your competitor's site. One of the most effective and tested methods of attracting consumer attention is by conducting an online contest. Here's why:
- Contests are effective. An online contest can quickly increase traffic, create excitement, and build an important database of consumer eMail addresses and information for future marketing efforts.
- Contests are inexpensive. Your dealership can host an online contest for a chance to win $25,000 cash or a car for as little as $2,500. The bigger the prize the better the contest. Yet, even a $100,000 costs as little as $4,000.
- Contests give you extra punch in your advertising and promotion. Most automotive advertising looks and sounds the same to consumers. A contest will get your dealership web site noticed and give you a marketing advantage over your competition.
- Contests are among the hottest marketing tools on the Internet today because they're easy to implement, cost effective and, best of all, they work!