For Immediate Release	For More Information, Contact:
September 29, 2011	Peter Martin, 941-756-1932
	Peter@cactustssky.com
AUTOSOURCE MARKETING PARTNERS WITH CACTUS SKY  TO GIVE AUTO DEALERS THEIR OWN POT OF GOLD (Southwest, FL)…Autosource Marketing has joined forces with Cactus Sky Communications to promote the Pot of Gold program, an innovative eMail marketing initiative designed specifically for the internet departments of new car dealerships. Pot of Gold enables dealerships to more effectively sell to the thousands of leads they purchase each year from third party providers. Autosource, a full service advertising agency, will work directly with the dealerships to help them more effectively and efficiently market to these leads and increase the closing ratio. “This is an excellent benefit for dealers, as 33% of the leads that dealers purchase actually buy a car from a different dealer after 90 days.  Through Pot of Gold, we make sure that they buy from them,” explains Cactus Sky Communications President Peter Martin. “We are empowering them to more effectively follow-up with the leads they purchase.” Autosource, which specializes in the automotive industry, will make sure every possible lead that comes into the dealership is being followed up and appointments are being made.  “It’s our goal to create opportunities for dealerships to build long lasting relationships with their customers,” says Anthony Miletti, owner and operator of Autosource Marketing. As the auto industry emerges from the recession, dealerships need an edge to increase sales. They continue to purchase sales leads from third party providers.  According to Crain’s Automotive News, depending on brand, 15 to 30 percent of new vehicle sales come from the internet, yet most dealerships have less than a 10 percent closing rate on internet leads. So, they are now sitting on thousands of local prospects that are ‘cooling off.’ The program also generates additional service department sales, making it an added benefit to the dealership.  “Traditionally, these leads have never been marketed to for service. Yet these are hot prospects for the dealership because they live near the store,” adds Cheryl Skittone, managing partner of Autosource Marketing. “The missing part in internet marketing has been personal relationships. Autosource will make this happen,” adds Martin. Autosource started as a traditional agency, and partnered with some of the leaders in the industry to offer interactive digital automotive marketing.  By partnering with Cactus Sky Communications, the agency will make sure every possible lead that comes into the dealership is being followed up and appointments are being made.   Most dealerships are not equipped for effective, extended follow-up, yet 33 percent of the leads buy after three months. The Pot of Gold Program, with Autosource, provides a long-term, custom, automated system that will help keep the dealership’s name, brand and value proposition in front of the potential customer for up to a year.  The results are more sales and a better bottom line for each dealership. For more information, visit www.potofgoldprogram.com Cactus Sky is a full-service online advertising and public relations agency whose services increase and expand leads, sales and revenue. The company offers:  website design, email marketing, online contests, database management, social media, public relations, online advertising, search engine marketing and mobile messaging. Cactus Sky has the largest consumer and business opt-in email database in the industry and has recently added a mobile phone database so clients may communicate via text messaging. The companies’ 95% email delivery rate and less than ½ percent unsubscribe rate is a credit to its ability to deliver email through SPAM filters and firewalls. By also tracking the recipients’ actions (clicks), Cactus Sky provides an unprecedented marketing advantage.  The company’s ASM (Adaptive Sequence Messaging) methodology creates drill down email campaigns with messages targeted to recipients’ needs or interests. The results are higher conversion ratios. To learn more about Cactus Sky and its marketing solutions visit: www.cactussky.com, www.emailmatching.com,  www.potofgoldprgram.com, www.getdirectemail.com