Sarasota, FL - Cactus Sky Communications, Inc. one of the nation's premier eMail Marketing agencies, has added a new and innovative product to its suite of eProducts: Direct eMail. Utilizing a database of 110 million opt in email addresses, Cactus Sky is able to offer businesses access to consumer email addresses for more targeted local marketing.

"Communicating via email allows businesses to establish relationships with customers and prospects to help generate website traffic, leads and sales," said Peter Martin, President of Cactus Sky Communications.

Cactus Sky has partnered with AutoMatch to develop www.hitcity.net a "self service" email marketing portal, which allows companies to create an email campaign and deploy it with the click of a mouse. HitCity.net provides Real Time Comprehensive Tracking of the results. Clients are also provided a list of clickers, so that they can develop a targeted proprietary prospect database, which allows them to continue marketing to them.

"The site was designed so that people could easily create a marketing message utilizing one of hitcity.net's design templates, or they have the ability to upload and use their own creative," said Jim Alamia, President of AutoMatch, LLC.

According to a 2009 DMA Study, email generated an ROI of $43.62 for every dollar spent on it in 2009. This combined with the fact that 78% of online shoppers have purchased through permission-based emails and 59% of email recipients have bought in a retail store as a result of an email makes email marketing one of the most powerful advertising mediums available today.

Knowing that email is the preferred form of communication for most consumers and that 70% of people surveyed reported checking their personal email at work, Direct eMail is perfect for business and is much more cost effective than phone or direct mail. Direct eMail gives businesses the ability to market to a large number of local consumers at a fraction of the cost of direct mail.

"In the current economy, most companies have pulled back on marketing and advertising, so we created a product that was very low cost, is easy to use, and has the ability to generate a high return on investment. With Direct eMail, we are able to provide a powerful alternative to traditional advertising," states Peter Martin President of Cactus Sky Communications.

Links:
http://www.hitcity.net