Full service new vehicle inventory management
Valuinsight is pleased to announce an all-new service that is available to a limited number of dealerships. Valuinsight has implemented a system that will take over the complete responsibility of ordering new vehicle inventory directly from the manufacturer, allowing the dealership to achieve a quicker turning, higher grossing inventory while at the same time reducing floor plan and personnel expense. Valuinsight deals directly with the dealership factory representative and commits to only to those vehicles that the store actually needs.  In effect, for a small monthly fee, you hire an objective, professional inventory manager that will improve your turnover and reduce your carrying costs at the same time. Precise vehicle inventory management is the key and a bigger bottom line is the result.

www.Valuinsight.com



New advertising medium available during tough economic times
Cactus Sky Communications, Inc. an e-mail marketing agency, has added a new product to its suite of e-products: eSaturation eMail.  Utilizing a database of 120 million double opt in e-mail addresses, Cactus Sky is able to offer dealerships consumer e-mail addresses for more targeted and cost effective marketing.

For most consumers, e-mail has become a preferred form of communication because of its convenience, ease, and rapid cycle time.  For these reasons, eSaturation eMail is perfect for dealerships and a much more effective manner of communication than phone or direct mail. 

eSaturation eMail gives dealerships the ability to market to a large number of local consumers at a cost that is a fraction of direct mail.  The program delivers a series of promotional and informational e-mails to targeted consumers within a specified radius of their dealership – as many as 700,000-plus within 30 miles. 

“In these difficult economic times, most dealerships pull back on marketing and advertising, so we wanted to create a product that was very low cost, easily measurable, and had the ability to generate a high rate of return.  With eSaturation eMail, we are able to provide a powerful alternative to traditional advertising,” states Irish Carroll, president of Cactus Sky Communications.

In addition to its low costs, e-mail marketing is able to provide real time detailed reporting, including the number of people that received the e-mail, opened it, read it, and clicked on a link within the e-mail. 

“Communicating via e-mail allows dealerships to establish invaluable online relationships with customers and prospects, deliver information, generate leads and sales, as well as dramatically increase traffic to the their web site,” said Peter Martin, CEO of Cactus Sky Communications.
www.cactussky.com/esat




Visible Customer launches guaranteed marketing program
Representatives from Visible Customer have announced they are rolling out the “Not One Red Cent Guarantee,” a new performance and accountability program that provides guaranteed results for auto dealers. Auto dealers who engage with Visible Customer must realize a pre-determined increase in incremental gross profits attributable to Visible Customer’s marketing services. If not, Visible Customer will refund the difference between the fees paid by the auto dealer for its marketing services and the increased incremental gross profit. Visible Customer is introducing this offer to be directly accountable and to help offset some of the negative impacts to automotive dealers from the current economic crisis including the credit crunch and higher gas prices.

Visible Customer is one of the only automotive marketing firms whose programs focus on increasing auto dealership profitability by designing messages targeted to individual customer needs and preferences. Visible Customer uses a proprietary Intelligent Membership Database (IMD) to extract, refine, append and analyze dealer DMS data. The IMD helps Visible Customer transform an auto dealer’s existing customer data into a highly targeted membership marketing database capable of supporting rewards and loyalty campaigns. Auto dealers using Visible Customer’s one-to-one marketing services typically experience triple digit returns on investment and the ability to significantly reduce their advertising spend.

In October, the Visible Customer sales force began rolling out the program to current and potential customers.  Auto dealers engaging with Visible Customer must show an increase in incremental gross profit, in excess of the expense of the program, after 90 days and every 90 days thereafter or Visible Customer will refund their expenditure above the incremental gross profit. Visible Customer typically works on a “fee for services” basis rather than commission-based like traditional agencies and marketing firms.

“Granted, this is a bold approach but given the results we’ve had with the Visible Customer program, it was not a difficult choice. The automotive industry has been driving customers away with wasteful, costly and generic messages for too long, ” said Curtis Nelson, president and CEO of Visible Customer. www.visiblecustomer.com