Cactus Sky E-Mail Program Helps Dealerships Target Consumers
Oct 21, 2008
SARASOTA, Fla. – Cactus Sky Communications Inc.,
an e-mail marketing agency, has introduced eSaturation eMail, which
provides dealerships with consumer email addresses for more targeted
and cost effective marketing.
eSaturation is a new part of Cactus Sky's eProducts and uses a database of 120 million double opt-in e-mail addresses.
For most consumers, e-mail has become a preferred form of communication
because of its convenience, its ease, and its rapid cycle time. For
these reasons, eSaturation eMail is perfect for dealerships and a much
more effective manner of communication than phone or direct mail.
eSaturation eMail gives dealerships the ability to market to a large
number of local consumers at a cost that is a fraction of direct mail.
The program delivers a series of promotional and informational emails
to targeted consumers within a specified radius of their dealership --
as many as 700,000+ within 30 miles.
"In these difficult economic times, most dealerships pull back on
marketing and advertising, so we wanted to create a product that was
very low cost, easily measurable, and had the ability to generate a
high rate of return. With eSaturation eMail, we are able to provide a
powerful alternative to traditional advertising," states Irish Carroll,
president of Cactus Sky Communications.
In addition to its low costs, e-mail marketing is able to provide
real-time detailed reporting, including the number of people who
received the email, opened it, read it, and clicked on a link within
the email.
"Communicating via email allows dealerships to establish invaluable
online relationships with customers and prospects, deliver information,
generate leads and sales, as well as dramatically increase traffic to
the their Website," said Peter Martin, CEO of Cactus Sky
Communications.
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