Cactus Sky Launches eSaturation eMail Marketing Tool
Oct 17, 2008
SARASOTA, Fla. — Email marketing agency Cactus Sky Communications Inc. has announced the addition of eSaturation eMail
to its eProducts suite. By utilizing a database of 120 million double
opt-in email addresses, Cactus Sky hopes to offer dealerships a more
targeted and cost-effective marketing strategy.
"In these difficult economic times, most dealerships pull back on
marketing and advertising," said Irish Carroll, Cactus Sky's president,
"so we wanted to create a product that was very low cost, easily
measurable, and had the ability to generate a high rate of return. With
eSaturation eMail, we are able to provide a powerful alternative to
traditional advertising."
eSaturation eMail was designed to give dealerships the ability to
market to a large number of local consumers at a fraction of the cost
of direct mail. The program delivers a series of promotional and
informational emails to targeted consumers within a specified radius of
their dealership; as many as 700,000+ within 30 miles, according to the
company.
"Communicating via email allows dealerships to establish invaluable
online relationships with customers and prospects, deliver information,
generate leads and sales, as well as dramatically increase traffic to
their Website," said Peter Martin, CEO of Cactus Sky Communications.
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