221 Email Marketing Do's and Don'ts:
Best Practices Reference Guide
By Peter Martin, President of Cactus Sky
| Do | Ask for permission before adding subscribers to your list.
| | Do | Build your own lists and collect data at every customer touch-point, both online and offline.
| | Do | Keep the opt-in process quick and simple - only collect the profiling attributes that are most important to your business.
| | Do | Let your subscribers know you won't sell their information to a third party - post your privacy policy online.
| | Do | Allow visitors to opt-in to your email lists from every page of your web site, not just your home page.
| | Do | Provide sample emails so your subscribers know what to expect and the benefits they'll receive.
| | Do | Offer subscribers choices - such as text only or HTML versions of your message or allow them to choose their own frequency.
| | Do | Confirm the email addresses of your new subscribers by sending a welcome message or using the double opt-in subscription method.
| | Do | Include a coupon or special incentive in your welcome message as these messages have the highest open and click-through rates. |
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