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Drive Traffic to your Website
By Peter Martin, President of Cactus Sky
Chances are, no matter how much traffic is visiting your website daily, you would like to see more. More companies are embracing search engine marketing and search engine optimization than ever before. According to the report “The State of Search Engine Marketing”, paid search campaigns in North America reached $9.5 billion, with 86 percent of that supporting pay-per-click ads. Organic search engine optimization reached over the $1 billion level. The study also found that 75 percent of marketers prefer SEO to paid search ads as they prefer to generate sales from campaigns rather than rely on brand awareness.
SEO is a vast endeavor comprised of posting keyword-rich content such as press releases, articles, and case studies, building reciprocal links, developing blogs and podcasts, and sending targeted emails to subscribers. Cactus Sky, a premier provider of email marketing, has identified some core email marketing strategies that campaign managers may use to generate strong click-through rates, conversion, and ROI.
Set Up for Success
To increase the click-through rates on your email campaigns, you must start by putting the necessary logistics in place. This begins with the optimization of your website’s opt-in form and newsletter archive. The opt-in form should be short, using drop down menus, radio buttons, and checkboxes to make it quick and easy for subscribers to fill out; but it should also capture pertinent information about your subscribers. Gathering a few details, such as geographical area, product preferences, or age, will give you the information you need to send targeted, relevant email messages to the specific subscribers that are most interested in receiving that information. You must craft subject lines that drive people to open your message; and, beyond that, create body copy that inspires people to click through to your website...
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