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In real estate the secret to success is Location, Location, Location, in the Restaurant industry the secret to success is Repeat, Repeat, Repeat. Repeat customers are your best customers because they bring back their friends, and they bring back their friends and so on and so on.
Next to Great customer service and food, eMail is the best way to develop a strong repeat customer base. In today’s competitive environment you need to entice them to keep coming back and the way you do that is with coupons and special offers.
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Statics show that online couponing is booming:
- 73% of consumers have an online coupon for an online purchase.
- Over 78% of online shoppers have purchased through permission-based emails.
- 59% of email recipients have bought in a retail store as a result of an email.
- 59% have redeemed an online coupon in STORE.
Getting started is easy. You already have the customers walking in the door, now all you need is to capture their contact information. The fastest way is to use the fish bowl technique, which is to place a fish bowl on the counter next to the cash register of hostess stand with a sign that simply says:
Drop in your card for a chance to win a free lunch.
Another process is to actively collect information by leaving a card inviting them to join your online family like Sam Settlers does or you can include a form with the check. This does not need to be a complicated process to get started and many companies start with just a photocopied sheet like Jersey Mikes. Click here to see samples.
Now that you have started to collect the email addresses, you need a tool and a process for emailing them your coupons and specials. Cactus Sky Communications has developed a simple and inexpensive system that allows you to add customers to your database and the system will automatically send out coupons for you. Click here to see how easy it is.
We recommend that your first email should welcome them to the club and give them free item or a buy one get one free offer, the idea is that they were just in and we want to give them an incentive to come back in right away.
If you are collecting the customer's birthday and anniversary like Sam Seltzer's does then we should have strong offers on those days and the system will automatically send them birthday and anniversary notifications for you. Once you have entered their information into the system, we do the rest. We call it "Set and Forget".
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We will set up a pre-planned email marketing campaign for you based upon calendar events. People are eating out less today because of the economy but they are still going out on special occasions and we want to help you to bring them into your restaurant.
You can launch an email campaign for a fraction of the cost of any other type of direct marketing campaign. All the other mediums include associated costs of conceptualizing, designing, printing, postage, handling, and involve a lot of time and resources. An email campaign can be executed through easily available applications at the click of a button. Learn More
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