We have seen great success with various clients when we develop a program that provides the recipient with a monthly tip as a way of building a relationship. For example, one of our client's target audiences is local business owners, so we developed the Monthly Business Success Strategy, which provides these business owners with a tip or best practice that will help them. As the relationship develops, we can see an increasing number of each emails' readers, which positively effects the click through rates allowing us to directly target the interested people with very specific and targeted "Drill Down" email campaign.

In your First Contact, be advised that you do not want overwhelm the recipients with over the top and loud sales offers. You want to have sales offers, but you don't want to be offensive.

Prospecting email, if done properly works great, if done improperly it can be considered spam and it will hurt us all. Email is a relationship building tool, if you approach it that way, you can develop a prospect into a consumer - this is a process not an event. Remember, developing a relationship online it is no different than doing it offline; one of the most important aspects is trust. You have to "say what you do, and do what you say."

If you would like to learn more about eMail Marketing you can download our Latest White Paper labeled Drip Marketing by clicking here.

In closing, the process is simple; you need to date before you get married. If you rush the relationship, it can crash and burn. Start slow, build trust and develop a relationship.