The internet has changed the way we live, as well as impacting how we sell and market our businesses. Your web site is an integral part of your sales process, so increasing traffic to your site is critical, but (and more importantly) you need to know how and why they came to your site. This “Business Intelligence” will help you maximize your marketing efforts.

Google has a free tool, Google Analytics, which can help you improve your online results. It shows you where your visitors are coming from AND how they interact with your site. Knowing what pages they are visiting and tracking their conversion ratio (purchasing) will help you write better ads, strengthen your marketing initiatives, and create higher-converting websites.

Email marketing is another tool that offers a wealth of analytics, can boost your website traffic and your sales. Similar to Google Analytics, with email marketing you can track who opened the email, who read it, who clicked on links in the email, and where they clicked. By combining email and Google Analytics, you can track each email’s impact on your website and bottom line. On the flip side, you can also see where you are losing your email "clickers" and make the proper adjustments.

Feel free to click here to read more in the our Google Analytics white paper.

Google Analytics is simple to add to your web site, and it's one of the best things that you can do for your business. Take advantage of this free tool: Getting started with Google Analytics.