When you speak to potential email append providers, please ask more questions than “how much” and “how long.” As noted previously, the lowest prices, more often than not, will equate to the lowest append/match rates, which is not why you’re doing this; you want to maximize the number of active emails you’re getting.

Here are the key questions to ask:

1. How big is your database you use to match our records?
   The bigger the better.

2. Do you use third party databases to increase the likelihood of a match?
   Once again, more records means more matches.

3. Do you send an Opt Out/Welcome email?
   This is a MUST.

4. How much per matched email?
   Clearly, minimums can create issues and severely increase your cost per matched email. Depending on the size of your database, you should probably expect to pay between $.15 and $.30 per matched email.

5. Is this an active email database?
   Clearly, this is a MUST.

Asking these questions will help make get the most out of the money you’ll spend on this service, and it will be worth every penny.

Should you have any questions, please do not hesitate to contact us.