The absolute first step in designing a website is to find out exactly what terms people are using (I.E. the keywords) to find your product or service. The major search engines have made this relatively easy since they provide keyword tools to let you know the exact words people are using to find your product or service. For example, the Google Keyword Tool will give you this information as Google sees it. Once you know the terms used to find your product or service then the SEO process indicates that you should incorporate these terms into the design and content of your site.

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