eMail Marketing "Pre-Flight" Checklist

Well-defined business processes that are properly tested, highly integrated, and clearly documented can help businesses grow. That being said, one critical business process that is easily overlooked is the "pre-flight" checklist for email marketing, which can ensure that the email messages will be opened, read, and responded to favorably by your subscribers and target audiences.

Cactus Sky, a premier email marketing firm, has put together the following "pre-flight" checklist that you may use as a guide before sending out email campaigns. If you would like to read a more expanded version of the points below, please CLICK HERE and you will have an opportunity to download our white paper.

Adhering to the following checklist will deliver best results:

√ Have Goals been Clearly Defined?

√ Are Logistics in Place so the Campaign may Succeed?

√ Are Tracking Tools Available?

√ Has the List been Segmented and Reviewed for Errors?

√ Has the Campaign Content been Reviewed?

√ Does the Message have a Great Subject Line?

√ Has the Email been Properly Designed?

√ Has the Message been Tested through Spam Score?

√ Has the Message been Tested in Different Email Clients?

√ Does the Message Comply with the CAN-SPAM Act?

√ Has the Correct Day and Time been Chosen to Send the Campaign?

Please CLICK HERE for the opportunity to download our white paper, which offers a much more extensive discussion of each point noted above.