Overview
In today’s market, the Internet plays a major role in every aspect of the car-buying process. Research has shown that the majority of consumers use the Internet for online research and shopping. The downfall is that most Dealerships do not effectively respond to Internet leads and have little or no long term follow up. Statistics indicate that 33% of online leads purchase a vehicle after 90 days. Compelling data has also shown that if there is any Dealer follow-up, it is typically sporadic with the content being both unprofessional and invasive.
The Automotive Industries Internet Department “closing ratio” is 5%. It is astounding that 95% of leads purchased by the Dealership go unsold; even more alarming is that 41% of these leads will eventually purchase a vehicle from a competitive dealer.
Online Buying Statistics
- 86% of Auto Shoppers Use Internet to do Research
- 79% Use Internet to Research Dealerships
- 63% of Online Shoppers Submit inquiries (via email)
- 2/3’s of Customers Initiate Dialogue (via email)
- 24% of Sales Resulted in 10 days
This program, specifically designed for Auto Dealerships, allows the Dealer to unlock the full potential of their CRM. This revolutionary product, coupled with CSC’s expertise and targeted databases are the keys to insuring success for the enterprising Dealer.
How does Pot of Gold work? The Pot of Gold program is designed to provide intuitive email responses to leads by continuing to maintain contact with the lead until such time as the prospective customer “buys” or “dies”. In today’s market, there are no other CRM’s, programs or services that utilize CSC’s “ASM” technology by sending emails based upon the interest(s) of the prospect. The development of this product is destined to “skyrocket” Dealership volume and sales. In fact, the success of “Pot of Gold” speaks for itself~~
“Stewart Cadillac” credits the implementation of the “Pot of Gold Campaign” with their recently achieved honor of being named Houston’s #1 Cadillac Dealer in “2011”, with a ranking of #12 Nationally.
